3 Ways Learning and Development Programs Improve Your Employer Brand

3 Ways Learning and Development Programs Improve Your Employer Brand Sponsored content A strong employer brand attracts strong talent. Here’s how LD programs help you do just that. It’s no secret that employer brand and employee engagement are intertwined. Engaged employees are happier, more productive, and more likely to sing your organization’s praises, raising the perception of your employer brand by word of mouth and on sites like Glassdoor. One powerful way to boost your employer brand is by providing opportunities for learning and development. Here are 3 ways LD programs can raise your stock in the eyes of future employees. 1. Supporting professional growth In a recent HBR study of Facebook employees, researchers found that workers were more likely to leave “when their job wasn’t enjoyable, their strengths weren’t being used, and they weren’t growing in their careers.” Those who stuck around, however, reported that they found their work enjoyable 31% more often, used their strengths 33% more often and expressed 37% more confidence that they were gaining the skills and experiences they need to develop their careers. Learning and development programs improve employee engagementâ€"and by extension, employer brandâ€"by giving workers the chance to hone their craft, or acquire entirely new skills. 2. Creating an environment of continuous learning The jobs of the digital age and the skills they demand are subject to rapid change. Employees expect employers to offer learning and development programs if they’re going to successfully navigate such shifts. When employers offer more training and growth opportunities, they encourage a growth mindset. A growth mindset posits that anyone learns and grows and that the very act of learning and growing is essential to people’s happiness and success. Organization-led LD initiatives help foster a growth mindset and a culture of continuous learning, which yields a number of benefits: Improved employee resiliency (workers with more skills can tackle complex problems) Increased innovation (learning can encourage out-of-the-box thinking) Higher retention (employees see a future for themselves) Lower recruiting costs (it’s often cheaper to develop and promote existing employees) 3. Benefiting employees of all ages According to one study, 59% of millennials say opportunities to learn and grow are extremely important to them when applying for a job. And since they make up one of the largest groups in the American workforce today, ignoring their stated desires can come with a price. But LD opportunities don’t just entice millennials: older employees reap the rewards, too. They could be looking to train up for a more senior role, update their skill set to keep pace with new technology, or even pivot to an entirely new job function. Regardless of the generation, an organization that invests in learning and development sends a strong signal that they care about the future growth and success of their workers. Ready to get started? In a highly competitive, rapidly shifting job market, successful learning and development programs are arguably more important to organizations than ever. The most sought-after places to work cultivate a feeling of reciprocal investment by offering their employees chances to grow. Interested in learning about other ways to improve your employer brand from within? See how SurveyMonkey’s solutions help HR professionals like you. About the author: Zach Morvant is a Senior Content Strategist at SurveyMonkey, where he writes things that help make life easier for HR folks. He’s spent almost a decade as a professional creative thinker and copywriter. When he’s not doing those things, he can often be found riding a bicycle or pillaging the office snack supply.

How to Prepare Your Accounting Resume

How to Prepare Your Accounting ResumeFirst things first, you need to be aware of the fact that getting your accounting resume skills recognized is not going to be as easy as one might think. In this article, I am going to discuss some of the more difficult aspects of getting a prospective employer to even look at your resume.If you are about to send out a resume, you want to have a decent idea of what you are doing when it comes to your resume skills. There are certain skills that will help to get you noticed and to show that you are a responsible person with the skills to do all of the things you would expect in an accountant. Here are just a few of the skills you will want to know about:Good Spelling - In many cases, spelling and grammar may not even seem like a big deal for an accountant. For someone who has not yet learned how to spell, however, they may find it all the more important. Look at it from their perspective - if a potential employer has trouble reading your writing, t hen they will probably choose to take a pass on hiring you. Make sure you have proofread everything and check to make sure you did not miss any mistakes.Formatting - Remember, in order to be able to make a hire, they need to see that you know how to format well. Make sure you have formatted your resume properly so that it is easy to read and is easy to understand. Try to make sure that you include any references or credentials that you may have.Using Online Forms - In order to be considered for an accounting job, you must be able to fill out online forms. This is something that you may not even think about, but you need to make sure that you are doing it correctly. You should include all of the information that you need to include on these forms to be considered for the job.Table Leg Layout - As an accountant, you will probably spend quite a bit of time at a table. Make sure that the table leg layout that you use is neat and professional. Make sure that there is nothing protruding o ut at the wrong places, but do not make the table leg too fancy either.Good Customer Service - One thing that an accountant will look for in anyone they interview is good customer service. You will want to make sure that you convey a sense of professionalism to whoever is interviewing you. It does not need to be hard, but you need to leave a good impression on whoever is reviewing your resume.By being aware of these areas of accounting resume skills, you will be able to develop the skills needed to make you stand out. These skills can be hard to learn, but you do not have to settle for the person who is on the other side of the desk.

Overcoming Obstacles - Personal Branding Blog - Stand Out In Your Career

Overcoming Obstacles - Personal Branding Blog - Stand Out In Your Career In our lives, there have always been obstacles or threats that hinder our success. In order to properly overcome these obstacles, we must first state the various threat possibilities that we notice every day. Here are some of a few (pertaining to success in the workplace): Parents Peers Opportunity Limitations Poor Management / Mentoring Company Politics Uncontrollable External Factors (such as the weather) After presenting your current obstacles, you must figure out tactics and strategically align these tactics to manipulating these obstacles in your favor or dismissing them altogether. One factor which we may never control is luck, which forecasts the probability for which we will succeed. Luck is always the wild card and plays a major role in upward job mobility. As you age, parents become less and less of a factor into blockading your future and sending it in the direction they desire. Although, they do pose as mentors with previous experience that may lend a hand. Peers are tricky adversaries and mercenaries to your cause because some of your friends will be trying to utilize you as a resource to get ahead on their career path, while others may aid your cause. Your opportunities may be limited by the total allotment of revenue generated by your department or value-add. By this I mean that the strength of your department to contribute to the companys bottom line, will initiate key o pportunities for you or the lack there of. A manager is crucial to your success and if the manager lacks key skills and interpersonal communication, then you are already at a loss. It is quite hard to excel if your manager is an obstacle point of contact, so you must work around that and establish other mentors that could guide you in the right direction. Company politics are inevitable, especially at a larger corporation, where the hierarchy is limitless and the competition is strong. The only way to combat this obstacle is to play into it. External factors may not be controlled, and might have a negative impact on your work if you let them. As long as you work around these obstacles, you will be able to achieve, without constant frustration that negatively impacts your work progress.

CCG Podcast #36 6 Keys to Gain Confidence, Get Noticed and Get Promoted for Female Leaders

CCG Podcast #36 6 Keys to Gain Confidence, Get Noticed and Get Promoted for Female Leaders Click play above or  right click here and save link as  to download or subscribe on iTunes. Leave a quick review and rating  here on this link,  I would really appreciate it! I want to teach you my PROVEN, Female Leadership Success Formula so you can learn EXACTLY how to get your career on track, find balance, get promoted and become less stressed…FAST. In this podcast, you will learn how to: Respond strategically to demands of your role and competitive pressure Capitalize on your innate leadership strengths to achieve high-impact results with greater ease Build and gain confidence to take on greater roles and excel as you advance in your career Gain respect working with men Emerge with stress and time management techniques so you can operate at peak performance and clarity Inrease your energy and enhance your effectiveness at work and at home Expand your network and establish a career strategy plan Want to join other like-minded women who are building a career or business they love? Join our Classy Career Girl Network Facebook Group.  

Resume Writing Tips for Writing Effective Resumes

Resume Writing Tips for Writing Effective ResumesThere are several resume writing guidelines that are considered vital for those who wish to have a successful job search. If you know how to write a resume, then you can improve your chance of getting hired over those who don't. This article will give you some ideas on how to write a resume without putting in too much effort and become a better candidate.The goal of every resume should be to be concise and relevant, which has definitely improved over the years. Unfortunately, it is easy to lose the context and meaning of the information you put in your resume. If you do not understand that, it is recommended that you consider hiring an expert resume writer to help you out.When you are writing a resume, make sure you have a list of specific skills you have. Aside from this, you can also include certain abilities you have such as a sales background or technical knowledge. If you do not have any experience with an industry, you can includ e a statement that you are not qualified for that job position. If you cannot find a specific skill or ability you want to emphasize in your resume, try to remember what was most important to you when you were working in your current job.Try to focus on what attracted you to the job in the first place. In addition, don't forget to mention the skills and abilities you learned while working at your current company. Just like in resume writing for an employer, you can also include the skills and abilities you learned when you were an employee of another company.You should always include details when there is a change of address or job title. It is very important that you include this information. Having this information may allow you to get the job you wanted even if you were not aware of it beforehand.You should not hide your real objective when you apply for a job. You can also include some extra details about your daily activities in order to attract the employer. Your description o f your professional experience can show that you are very serious and willing to do the job that is assigned to you.You can also include the business name of the firm that you are applying for. The location of the location can also be included. Most companies are quite flexible with where you choose to work.Many employers, especially those who have jobs vacancies, use different applications to screen applicants. These applications can help you get a hold of an interview quickly. As a result, you should keep this in mind when writing your resume.

25+ Ideas for Where To Network

25+ Ideas for Where To Network Where to Network Networking and meeting new people can happen anytime, anywhere. However, if you are looking for ideas for places and ways you can purposely network, you may want to try some of these. Where to Network If you are ready, willing and able to start networking more, these are places you can start. Attending events or group meetings is a typical way to network, but have a plan if you go! And remember, you want to build a network BEFORE you need it. Its never too soon to start. Networking In A Group Format Attending events with lots of people can feel intimidating, especially if you are an introvert. But, these group meetings can be helpful when used strategically. I recommend finding someone to go with you or plan to meet someone you know there to eliminate some of your anxiety. Job seeker networking groups Chamber of Commerce meetings MeetUps Conferences Trade shows Professional association events Board membership Fundraising events Enroll in training or classes Affinity groups Veteran One-On-One Networking Networking with one person at a time can feel less intimidating, as long as you are prepared for your meeting. (Here is how to prepare for a networking meeting.) Schedule a follow-up meeting with people youve recently met Reconnect with past colleagues Build an advisory board or find a mentor Online Networking Search for alumni (either using LinkedIns alumni tool or through the schools alumni database) Relevant groups on LinkedIn Relevant groups on Facebook User groups Twitter Chats Virtual networking events Online classes Blend Personal With Professional Family reunions or get-togethers Friend get-away Attend sporting events Participate in sports or activities Volunteering Host a holiday celebration There are thousands more ideas, Im sure. I hope these get you started!

Twitter Isnt Stupid

Twitter Isnt Stupid Really, Twitter isnt stupid if you are following the right people.   Who are the right people you might be asking? And what is the purpose of Twitter? Allow me to explain. Twitter is a news, marketing and public relations platform! Twitter serves three purposes. It allows you to: monitor news build awareness of your expertise interact with other accounts/people Here are tips to help you monitor news, be more organized and stay up-to-date (and you begin to think Twitter isnt stupid too) But, Before You Do Anything Before you start following accounts, get your own Twitter profile in order! Read the first 3 points in this  11 Beginner Twitter Tips Find Relevant News Lets focus on how to follow and monitor credible accounts to make your time on Twitter valuable. There are different types of accounts on Twitter personal and professional.   And they all share tons of information. I say this because you should follow both company accounts and accounts from employees who work for companies (like CFO, CEO, CMO). Look for and follow accounts in these categories to get the most from your time on the platform: Industry Trends People and publications sharing information relevant to your industry. Company News Culture follow target companies to see what they share and get a feel of the company culture. Who knows, they may share job postings on Twitter sometimes. Real-Time News Updates When news breaks, you can be one of the first to know if you are on Twitter. When new technology hits or changes are made, you can get the low-down. Popular Hashtags search hashtags to help you find relevant news around the topic. And hashtags can be universally helpful on LinkedIn, Instagram, and Facebook too! For example, if you are interested in Digital Marketing, search Twitter for #digitalmarketing. If you want to be an accountant, check out #accountant and #accounting. Some hashtags are fun, others are aligned with companies. Be on the lookout for relevant hashtags to use to filter Tweets and find interesting news and discussions. Trending Twitter has its own list of Trending news. On your mobile device, click on the search icon and youll see different topics with trending news. From your desktop, Trending news appears in a box on the right of your feed. Lists If you want to find other accounts to follow, check the lists created by influencers or people you respect on Twitter. People mentioned in Retweets In your home feed, take note of the originators of retweeted content and follow those accounts. Authors/Content Creators People who have written books have some authority on the topic/subject and people who blog or create content do as well. Be on the lookout for these types of people. Geographic News Knowing what is going on in your city or a city you are interested in moving to helps you feel knowledgable. Weather, news, traffic and economic development are all important areas to keep track of. Before You Follow Check Activity Many accounts have fallen dormant. You dont want to follow accounts that arent active. So before you follow the account look at their Twitter posts. WARNING: the first post you see might be a pinned post and may have an older date. Look at the Twitter feed under the first Tweet. And you also want to see what types of tweets the account has been sharing. Make sure they are relevant and look credible. Or, at the very least, are interesting. Be Purposeful Follow people who share credible information that you are interested in. Be somewhat discerning when checking out their history of tweets. Do they other peoples work or news or are they only sharing their own content? Do they look credible? How long have they been on Twitter? How many followers do they have? While the number of followers isnt always an indicator of good quality, it at least means that other people see value in what they share. Create Logical Lists You will be following people with different areas of expertise who tweet about different topics. One of the best tips (and little known features) of Twitter are Lists. You can make your list public or private (only you can see who is on these lists). No other platform allows you to easily sort/categorize the news you get in your feed like Twitter. On LinkedIn, you have to scroll until you find something interesting. But with Twitter lists, you can just scroll through the topic you are interested in reading. For more help on creating and viewing lists, check out  Demystifying Twitter More Reasons Why Twitter Isnt Stupid You wont use Twitter if you dont have a reason to. It needs to serve some value to your career and/or job search. So start following industry thought leaders (people who have written books, articles, or delivered presentations). There are great people sharing and doing amazing things across all industries and all continents. I truly believe Twitter isnt stupid, its become noisy, uncivil and other things, but it provides one of the best real-time access to news and people. How To Use Twitter Top 50 Twitter Accounts To Follow for Job Search 2018 How To Use Social Networks to…Network Twitter Isnt Stupid Twitter really isnt stupid if you are following the right people. Who are the right people you might be asking? And what is the purpose of Twitter? Allow me to explain. Twitter  is a news, marketing and public relations platform! Twitter  serves three purposes. It allows you to: monitor news build awareness of your expertise interact with other accounts/people Here are tips to help you monitor news, be more organized and stay up-to-date (and you begin to think  Twitter  isn’t  stupid  too) But, Before You Do Anything… Before you start following accounts, get your own  Twitter  profile in order! Read the first 3 points in this  11 Beginner  Twitter  Tips Find Relevant News Let’s focus on how to follow and monitor credible accounts to make your time on  Twitter  valuable. There are different types of accounts on Twitter  â€" personal and professional.   And they all share tons of information. I say this because you should follow both company accounts and accounts from employees who work for companies (like CFO, CEO, CMO). Look for and follow accounts in these categories to get the most from your time on the platform: Industry Trends  â€" People and publications sharing information relevant to your industry. Company News Culture  â€" follow target companies to see what they share and get a feel of the company culture. Who knows, they may share job postings on  Twitter sometimes. Real-Time News Updates  â€" When news breaks, you can be one of the first to know if you are on  Twitter. When new technology hits or changes are made, you can get the low-down. Popular Hashtags  â€" search hashtags to help you find relevant news around the topic. And hashtags can be universally helpful on LinkedIn, Instagram, and Facebook too! For example, if you are interested in Digital Marketing, search  Twitter  for #digitalmarketing. If you want to be an accountant, check out #accountant and #accounting. Some hashtags are fun, others are aligned with companies. Be on the lookout for relevant hashtags to use to filter Tweets and find interesting news and discussions. Trending  â€"  Twitter  has its own list of Trending news. On your mobile device, click on the search icon and you’ll see different topics with trending news. From your desktop, Trending news appears in a box on the right of your feed. Lists  â€" If you want to find other accounts to follow, check the lists created by influencers or people you respect on  Twitter. People mentioned in Retweets  â€" In your home feed, take note of the originators of retweeted content and follow those accounts. Authors/Content Creators  â€" People who have written books have some authority on the topic/subject and people who blog or create content do as well. Be on the lookout for these types of people. Geographic News  â€" Knowing what is going on in your city or a city you are interested in moving to helps you feel knowledgable. Weather, news, traffic and economic development are all important areas to keep track of. Before You Follow Check Activity Many accounts have fallen dormant. You don’t  want to follow accounts that aren’t  active. So before you follow the account look at their  Twitter  posts. WARNING: the first post you see might be a pinned post and may have an older date. Look at the  Twitter  feed under the first Tweet. And you also want to see what types of tweets the account has been sharing. Make sure they are relevant and look credible. Or, at the very least, are interesting. Be Purposeful Follow people who share credible information that you are interested in. Be somewhat discerning when checking out their history of tweets. Do they other people’s work or news or are they only sharing their own content? Do they look credible? How long have they been on  Twitter? How many followers do they have? While the number of followers  isn’t  always an indicator of good quality, it at least means that other people see value in what they share. Create Logical Lists You will be following people with different areas of expertise who tweet about different topics. One of the best tips (and little known features) of  Twitter  are Lists. You can make your list public or private (only you can see who is on these lists). No other platform allows you to easily sort/categorize the news you get in your feed like  Twitter. On LinkedIn, you have to scroll until you find something interesting. But with  Twitter  lists, you can just scroll through the topic you are interested in reading. For more help on creating and viewing lists, check out  Demystifying  Twitter More Reasons Why  Twitter  Isn’t  Stupid You won’t  use  Twitter  if you don’t  have a reason to. It needs to serve some value to your career and/or job search. So start following industry thought leaders (people who have written books, articles, or delivered presentations). There are great people sharing and doing amazing things across all industries and all continents. I truly believe  Twitter  isn’t  stupid, it’s become noisy, uncivil and other things, but it provides one of the best real-time access to news and people. How To Use  Twitter 50 Best Twitter Accounts For Job Search Advice 2019 How To Use Social Networks to…Network Ask yourself, who do I want to learn from?   There are certainly great folks out there!   Dont you want to meet them?